09.12.2021

PAKO NAO STORY

This started as a diy garage play after our graphic design and film '9-5' jobs, but ended up as a brand, band or whatever you feel like calling it.

We spent a lot of time learning, designing, constructing, testing and making (both objects and mistakes) until we realised that we know what we are doing. Even though quality, durability and authenticity of the products are our main focus, we never let the fun and play get lost because, at the end of the day, that's what keeps us going and what makes our products loveable and special. 

We are passionate about snowboarding, skateboarding and kitesurfing so naturally we tend to put those curves, waves and motion into our objects. We are also very inspired by nature and that's why we love asymetry and imperfection, as well as vivid, happy colors. 

We design and construct all our products by ourselves because we love experiencing the whole process, from an idea to the three-dimensional object that you can touch and feel. We make everything slowly and consciously with our four hands and all our products are limited series. 

Our name 'Pako Nao' comes from the Serbian word 'Naopako' which means 'Upside-Down' but we cut the word in half, since we are a duo, and changed the order of the syllables. We will let you figure out why it suits us!

Thank you for stopping by, now let's play!

Also, here is a video of what we do when we are not doing this <3